Our Previous Samples

Table of contents

1. The Criminal Justice System and Legalization of Marijuana
2. Should Marijuana be Legalized Throughout the United States
3. Works Cited

One of the most extensive debates in the last decade is the topic of marijuana. The discussion has been about whether it should be legalized or not. However, many countries have legalized the drug after extensive research owing to its potential economic and social effects that might accrue if done in a well-controlled environment. One of the countries that have been at the forefront of this debate is the US. Colorado has been one of the many states in the US that have legalized the US of recreational marijuana. However, medicinal marijuana has been used in the health industry for quite a while now. The legalization of marijuana has had some economic and social impacts on the public. According to Light et al., the state of Colorado witnesses a total of $996 Million in terms of sales, a total of $ 2.39 Billion in terms of economic benefits and an overwhelming 18,005 jobs in terms of economic impact in the year 2015 alone (1). That is a lot of revenue generated by a single state. Perhaps that is why many of the states have been considering legalization of marijuana in other states as well.

Socially, the legalization of marijuana has reduced the criminal charge among marijuana defendants, thereby saving on fines, legal fees, missed days of work as well as asset seizures for those that are convicted for their usage of marijuana. Consequently, it has help the disadvantaged communities in the state by mending the broken homes and increased social mobility in the state (Evans, 7). Significantly, crime rates that were as a result of the use of marijuana have reduced close to zero percent in Colorado. A more positive attribute is that the legalization of marijuana has significantly reduced the use of other hard drugs in the state, such as opioids, which are more harmful and can easily cause death.

The Criminal Justice System and Legalization of Marijuana

Upon the legalization of marijuana, there came a myriad of challenges in the criminal justice system in the state of Colorado, among other states that needed to be amicably addressed. The law enforcement policies have not been quite effective so far. There have been many cases of drug driving, which was a significant risk to the people of Colorado. There was a need to enforce laws that catered for drugged driving; otherwise, there would be many cases of accidents reported daily. Additionally, there was an increase in criminal activities among the sellers of marijuana as the sellers try to outdo each other through the creation of drug turf.

The state of Colorado has immensely benefited from the legalization of marijuana. In the year 2014, the state’s economy only grew by 3.5%. However, the sales grew by 42.4%, thereby surpassing the other entire sectors in Colorado (Light et al., 6). In the form of taxes, the revenue collected from the sale of marijuana was the second largest behind tobacco in the year 2015. The revenue in terms of taxes was $63.4 million in the year 2015, and in the year 2015, it was $121 million (Light et al., 10). Therefore, the marijuana business in Colorado seems to be booming, and there is a possible increase in the number of marijuana establishments in the near future.

The legalization of marijuana has also not come without its share of problems. For instance, there was an increase in the use of cannabis, especially on the minors in the state of Colorado. Additionally, there have been attempts by wealthy individuals to take over the business from the locals, which has been faced with a lot of resistance that has resulted in violence. Drugged driving has also been on the rise among the people of Colorado, which poses a significant threat as testing of marijuana is not that easy based on the fact that marijuana traces in the blood can stay in the bloodstream for several days.

Some of the unintended consequences that have been associated with the legalization of weed include over usage of pesticides that are not even intended for marijuana. There has been a lack of pesticides that have been dedicated to marijuana specifically making the producers to improvise. Additionally, there were concerns among other established crop growers due to an increase in pests due to the proximity of marijuana crops (HAUN).

The benefits that have been witnessed in states such as Colorado cannot be overlooked. There is a dire need to look at the law enforcement mechanism so as to cater to some of the problems that have been witnessed after the legalization of marijuana. Colorado should collaborate with the scientific community to come up with testing devices that can effectively measure intoxication levels of marijuana to cab the drugged driving menace. The scientist should also come up with the rightful pesticides to cater to the pesticide issue that is not only posing a challenge to marijuana producers but also neighboring crop growers.

Should Marijuana be Legalized Throughout the United States

Marijuana should be legalized all over the US. Cannabis has been abused by millions of US citizens for very many years now. The best approach towards fighting such issues is to legalize the substance but implement policies that will improve and limit the use of marijuana. Additionally, they also get to benefit from it economically.

Works Cited

1. Evans, David. 'The economic impacts of marijuana legalization.' (2013).
2. HAUN, M. (2015, June 6). The Unexpected Side Effects of Legalizing Weed. Retrieved from https://www.newsweek.com/unexpected-side-effects-legalizing-weed-339931
3. Light, Miles, et al. 'The economic impact of marijuana legalization in Colorado.' Marijuana Policy Group (2016): 25.

A man, whose life leaves too much to talk about, has a very peculiar personality, that neither the importance of their titles made him change, and life, without leaving aside his strong will power, which no one can change. If this person stands out for something, it is for his extravagance, his dark image, and his way of being. He has always been a very sociable person, but ironically, he likes to be alone when it comes to work. His life is very interesting and kooky, but at the same time, it is weird; that is why the interest arises in order to know more about the history of such man behind the scenes. Brian Warner, better known as Marilyn Manson, has an almost chaotic private life to talk about.

Many events happened during his childhood, which greatly developed his personality. Forbidden things became an addiction to this person during his growth; when he was an infant, he wanted to be a researcher, but during a “research”, he noticed that his Grandfather was reading a porn magazine and practicing onanism, the practice of masturbation. Maybe, to overcome such trauma, Brian decided to steal his mother's pills and sell them at the school as amphetamines. Furthermore, during his multiples travels with his parents, a man interrupted into his house trying to kill the minor putting and pushing a pillow on Brian's face; since there, he sleeps with a turned on light in his bedroom. Besides, the kid attended Heritage Christian School from first to 10th grade where his tutors attempted to show that children should not listen to music, and Brian fell in love with what he was not supposed to do. There, in that school, he stood out for his hairstyle, his dental braces and his face full of freckles. These traumatic events marked the life of the superstar making him suffer every day.

This multifaceted man has a strong character and determined disposition. Within his professional life, not only in music but in the other professions he has, he underwent many changes; these changes further forged his strong character and his full determination to achieve what he wanted. He has achieved many things throughout time like his artistic career which has been long and prosperous. Brian Warner, in addition to having many achievements, has received countless criticisms for his way of life, but that has never meant he stops everything he does. His achievements have been the result of his great effort and courage, for that reason, he is known worldwide.

Manson has an essential creative energy that drives him to want the best ideas for almost everything or to have rare attitudes. He is orderly, organized, systematic and controlled, and once committed, he employs decisive and methodical steps to problems solving without giving up easily, remembering that he has a magnetic power of his will. Marilyn possesses a practical and original energy with an eccentric appearing desire for realization, so due to the rare discipline and perseverance that Manson possesses, not everyone can keep up with him; he can be also rigid in his ideas and get stuck in convention. In a nutshell, this man is really odd in all the areas of his life.

Although his life has given a lot to talk about, this famous man has strictly followed his own paradigms, his own lifestyle. It is very obvious that his extravagant actions, and the physical and moral events that he has lived, are taking its toll on him today for not taking care of himself as he should have. However, its history has traveled the world in one way or another, leaving life lessons for some and badly influencing the lives of others, which in the end, people decide how his history affects them. At the end, Marilyn Manson has lived his life as the beloved creating curiosity in his fans and non-fans to know his life beyond the stage. 

Gwenhwyfar’s Counsel 'She Igraine, mother of Arthur could do nothing but wait. It was a woman’s fate to sit at home, in castle or cot — it had been so since the Romans came. Before that, the Celtic Tribes had followed the counsel of their women, and far to the north, there had been an island of women warriors who made weapons and tutored the war chiefs in the use of arms. ' (Bradley 265).

Marion Zimmer Bradley’s The Mists of Avalon was published in 1983 and features a retelling of the legend of King Arthur through the eyes of the female characters. In the quotation above is the only explicit use of the word ‘Celtic’ in the entire novel, which total length is 876 pages. In the novel, source material from the Arthurian legend and elements from history are combined to tell the story of the women surrounding Arthur. The novel focuses heavily on the friction between Christianity and Paganism which is made narratively visible by the struggle for women in a male-dominated world. In the aforementioned quotation, Igraine is musing on her ‘fate’ as a woman to ‘do nothing’ as opposed to the women of the “Celtic tribes” who had an active role in society both military and politically.

The Mists of Avalon is a novel and is therefore exempt of the demand for historical accuracy. However, the elaborate use of Arthurian legend and the historical setting make it interesting to test its accuracies or inaccuracies nonetheless. Furthermore, the explicit mention of the word Celtic, which is a problematic term, invites further enquiry. The premise for this paper Robben 1 then is a simple one; are the assumptions made by the character Igraine, true for the source material, both historical and fictional? The Mists of Avalon is a retelling of the Arthurian legend, it features the story of King Arthur and his court and family. Some of the oldest prose material for these Arthurian legends is to be found in the Mabinogion I which is a collection of 11 stories now often published and read together though not originally intended to be grouped as such.

The stories featuring King Arthur are named the Three Romances and they are called Lady of the Fountain, Peredur, and Gereint. Though maybe not directly, Marion Zimmer Bradley’s novel is part of the Nachleben of these medieval prose texts and their French relatives written by Chretien de Troyes. Her retelling of the Arthurian legend then does not exist in a vacuum but is part of a cultural and historical discourse. Within the framework of literary theory and cultural materialism, this means that “All readings, whether radical or traditional, of all kinds of texts, are at some point ideologically motivated and constructed in the interests of a specific literary and cultural agenda” (Brooker 10). One could argue that Bradley’s novel is, an adaptation but also, a reading of the Arthurian legend with a distinct ideological of literary agenda. Her Arthurian quotations then are the backdrop for the ideological points that she is trying to convey to the reader.

In the citation, in the beginning, there are three points. The first is that women are fated to be at home. The second is that women do not engage in fighting or the forging of weapons and thirdly women are not allowed to give counsel or advice and as such have no political agency. The ultimate contrast for all the above is made with regard to the societal structure of the Celtic tribes, where women were in fact allowed to do all these things.

The implications of the social structure observed by the character Igraine in the novel are best felt in the character of Gwenhwyfar. Especially when contrasted with the Gwenhwyfar presented in the three romances. In the Mists of Avalon, Gwenhwyfar is married to Arthur and crowned High Queen. She is in love with Lancelot and her entire internal monologue consists of her adhering to the stereotypical role for women as described by Igraine. For example: “'Poor Arthur, thought Gwenhwyfar, this marriage is more of an ordeal for him than for me—at least I have nothing to do but obey the will of my father and king!” (Bradley 775). Gwenhwyfar has nothing to but to obey the men in her life. The role of Gwenhwyfar in the Mists of Avalon is to live out the prophecy made by Igraine about the life of a woman. The ‘strong’ women in the novel are the women who are not part of the traditional structure at all. The only positive strong women who feature in the novel are part of a separate class of religious pagan priestesses. In a way, this retelling of the Arthurian legend needed an entire Otherworld to create strong women with agency. In short: “In these feminist retellings, the character’s femininity is embodied in the intersection of their military (or strategic) and spiritual leadership.” (Pugh 76). This manifests as a negative portrayal of femininity instead of an empowered one.

In the Arthurian source material found in the three romances, Gwenhwyfar is Arthur’s queen. A closer look at the story of Geraint vab erbin will maybe illuminate some of the differences between the medieval source material and the mists of Avalon. Geraint and Enid are one of the three Welsh romances. In this tale, Geraint gets to marry Enid after winning a hawk. Soon after their marriage, he neglects his duties as a military man. One day Enide tells Geraint of some of the criticism she is hearing from the courtiers. Geraint thinks Enide is being unfaithful to him and decides to punish her. Through a series of challenges, Enide convinces him of her love for him. They come back to court and Geraint fights a warrior of the otherworld of mist and breaks his curse. Although Gwenhwyfar and Arthur are minor characters in this story. They are king and queen and are interacting with Geraint and Enide. Furthermore, they are important for the matter of honor that is so important in tales of chivalry and romance. This is also described in A companion to Arthurian literature: ‘traditionally Arthurian literature foregrounds the masculine ideology of chivalry. Heng posits that the masculine thereby “inhabits” the textual consciousness. The feminine register, on the other hand, can be found in the repressions of the text; in the “alternative discourses” or “competing voices and claims” which, if not contained – papered over, smoothed out, filled in – would threaten the stability and unity of the text. The feminine register therefore traditionally inhabits the textual unconscious” (Fulton 466).

Another point about the position of women in the three Welsh romances is that the women are in positions of power but it is a second-hand power (Winward 103). In other words: they have to join the system to beat the system. This does however not mean that they do not give advice. In Geraint for instance, Gwenhwyfar gives Arthur advice on what to do with the stag’s head: Gwenhwyfar said to Arthur, ‘Lord,’ she said, ‘this is my advice regarding the stag’s head: do not give it away until Geraint son of Erbin returns from the quest on which he has gone’––and Gwenhwyfar told Arthur the purpose of the quest. ‘Let that be done, gladly,’ said Arthur. They agreed on that. (Davies 150) And so Gwenhwyfar counsels Arthur on what to do next and he accepts it. And even when Gwenhwyfar is seemingly making herself submissive to Arthur, she makes sure to inform him again of how an insult to her is an insult to him as well: ‘Whatever mercy you wish I will show him, lord,’ she said, ‘since it is as great a disgrace to you, Lord, for me to be insulted as for you yourself.’ (Davies 152).

Helen Fulton has argued that Gwenhwyfar is making herself an object and her sole function is to enhance his prestige. I would argue that this is not the case, Gwenhwyfar is merely reinforcing a social code. By reminding Arthur of the fact that their status is so intertwined, she reminds him of the responsibility he has towards her but also towards himself to keep her reputation. It is obvious than that in the Welsh source material, Gwenhwyfar is not expected to do anything and sit at home in her castle. In Geraint, she joins the hunt (Davies 140) she gives advice about armor without Geraint asking her explicitly (Davies 143) Gwenhwyfar welcomes Geraint back at court (Davies 153). So, in the source material, it is clear that women, although queen, in this case, is not expected to keep silent or passive. It is then a very odd development to see one character turned into a passive and oppressed role. The Gwenhwyfar in the Welsh source material is strong but not in a military role, she counsels and advises but not in matters of war.

In the mists of Avalon Igraine asserts that before the Romans came, women had a stronger military position. Since there are no written sources for that period, there is no possibility to really prove this. The Welsh laws on the position of women are codified in the Hywel Dda but this was only written in the second half of the tenth century. (Ellis 5). In the Tribal Welsh law codes, which maybe derive from an oral tradition. The following entries are of interest to the position of the queen the Welsh Celtic law code, for example granted a queen the right to freely circuit through the land (Ellis 31). Furthermore, daughters could inherit an estate if there were no male lineal descendants or collaterals in the fourth degree (Ellis 389). She could acquire and hold land of her own in her own right by purchase or inheritance and such land did not pass under the control of her husband (Ellis 436). With regard to Queens, the code makes it clear that they have no power in matters of the state except what she might be able to exercise through her personal influence on the King (Ellis 31).

Keep in mind:
This is only a sample.

Get a custom paper now from our expert writers.

The Gwenhwyfar in Geraint is far removed from the Gwenhwyfar in The Mists of Avalon. The retelling of the Arthurian legend by Bradley makes references to a romanticized Celtic past were women had more agency because they were more engaged in military matters. In the Welsh Arthurian source material, Gwenhwyfar is active and gives advice to both the king and his knights. Gwenhwyfar goes out to watch the hunt and gives advice on armor. The romanticized Celtic past that Bradley is referring to probably does not exist. The Queens who get to enjoy the outdoors is, however, only a few retellings away. The Welsh law codes do not prescribe a passive role either but this is only relevant if the Welsh laws are older than the manuscripts they appear in, and unfortunately, we cannot go to them for advice.

Bibliography

1. Beer, Gillian, ‘Representing Women: Re-presenting the Past’, in The Feminist Reader, ed. By Catherine Belsey and Jane Moore, 2nd (Basingstoke: Palgrave, 1997), pp.77-90
2. Bradley, Marion Z. The Mists of Avalon. New York: Rey Book, 1982. Print. Brooker, Peter, and Peter Widdowson. General Introduction. A Practical Reader in Contemporary Literary Theory. London: Prentice Hall, 1996. 9-11.
3. Ellis, Thomas P. Welsh Tribal Law, and Custom in the Middle Ages. Aalen: Scientia, 1982. Print.
4. Gruffydd, W. J., Rhiannon: an Inquiry into the First and Third Branches of the Mabinogi (Cardiff: University of Wales Press, 1953)
5. Fulton, Helen. A Companion to Arthurian Literature. Chichester [England: Wiley-Blackwell, 2013. Internet resource.
6. Pugh, Tison, and Angela J. Weisl. Medievalisms: Making the Past in the Present. London: Routledge, 2013. Print.
7. Ross, Anne, Pagan Celtic Britain (London: Sphere Books, 1974) Sullivan, C. W., ‘Inheritance and Lordship in Math’, in ‘The Mabinogi’: A Book of Essays, ed. by C.W. Sullivan III (London: Garland Publishing, 1996), pp. 347- 66
8. Thompson, Stith, Motif-Index of Folk-Literature (Helsinki: Academia Scientiarum Fennica, 1934)
9. Winward, Fiona, ‘The Women in the Four Branches’, Cambrian Medieval Celtic Studies 34 (1997, 77-106)

A divorce is a formal ending of a marriage between married people. In our society today, most marriages do not succeed, and some end in disharmony and break and culminate into divorce. Generally, divorce is the outcome of the failure of marital adjustment between a husband and a wife. A divorce is more permanent than separation as it involves a legal process. What constitutes marriage and divorce varies widely. When you’re in the midst of a divorce, you may experience intense feelings of loneliness or that nobody understands what you’re going through. There are many factors involved which may lead to divorce. This essay will discuss some of the reasons or factors that are basically responsible for divorce in society. These include infidelity, money, constant arguing, addiction, incompatibility, young age, laziness, lack of communication, high expectations, abuse, lack of intimacy, and physical appearance.

Infidelity is the act of being unfaithful to a spouse or other partner. It means engaging in sexual relations with a person other than one's significant other. Infidelity - also referred to as 'adultery' and commonly known as 'cheating' on one's partner - is near the top of the list of reasons for divorce among couples. It does not matter whether it is a wife or husband who is unfaithful, the repercussions can be devastating for the entire family. Various factors may lead to adultery such as lack of intimacy and communication as well as sexual dissatisfaction in marriage. Some cultural beliefs may also promote infidelity; for instance, after giving birth (during the postpartum period of sexual abstinence), a woman is expected to abstain from sexual intercourse for a specific period to recuperate. The disadvantage of this practice is that some men may become tempted and indulge in promiscuity, which is detrimental to the couple's relationship and marriage.

For some, infidelity is the main reason for divorce, and for others, infidelity is something that happens at the end of years of other problems, such as nasty conflicts, incompatibility, and substance abuse. Marital infidelity is one of the factors threatening family structure and consequently the most fundamental sense i.e the sense of belonging. It also raises the fear of rejection among individuals. Extra-marital affairs are responsible for the breakdown of most marriages that end in divorce. Sometimes, people who cheat do so simply for sex. Sometimes, it’s not about the relationship but just because the cheater doesn’t respect the marriage. Infidelity is one of the most distressing things you can experience in a romantic relationship.

The reality is infidelity fundamentally changes your marriage. It erodes trust and leads to a breakdown in communication. Sooner or later, infidelity usually catches up with you which is why it is one of the leading causes of divorce. Even if your marriage does survive, it will be fundamentally changed forever. You will end up admitting to being a cheater, or you’ll end up carrying around a fair amount of guilt (assuming you have a conscience) for years. People cheat for different reasons. Passion fades over time. The thrill with your spouse is gone, but the desire for thrills remains. Sometimes it has to do with anger and resentment over something a spouse is doing. Cheating may take place due to a lack of self-esteem. At other times, it may be something as simple as a difference in sexual appetite or a lack of intimacy that needs to be satisfied. Infidelity may also start as a casual relationship that evolves into an emotional affair, and then becomes a physical affair. That is often the case with people in work situations who spend large amounts of time together.

Money fights are the second leading cause of divorce analyzed in this essay. The way couples handle money is an indicator of a successful relationship. The inability to deal with money can lead to divorce. Financial considerations — wives’ economic independence and total household income — are not predictive of divorce in either cohort. Time use, however, is associated with divorce risk in both cohorts. For marriages formed after 1975, husbands’ lack of full-time employment is associated with a higher risk of divorce. Most couples make financial mistakes that ultimately lead to divorce in society. These mistakes include; first is managing money separately: the choice to keep money separate doesn’t lead to divorce on its own, but it can often lead to dishonesty about spending habits, income, or savings. A spouse may keep secret accounts if they find out that their partner’s spending habits are unsavory. According to a Policygenius survey, one in five people keeps and manages money separately from their partners. An even greater percentage (24%) don’t share any major financial accounts, including checking, savings, credit card, or mortgage account, while almost 30% of couples don’t even know each other’s salaries. Among couples who don’t manage money together, 20% say they plan to leave their partner due to financial problems, while only 4% of couples who manage money together told us they plan to leave due to their partner’s money issues. Rudder said. “If you agree to be together, there should be some sort of shared financial dream together.” The second is the lack of communication. A couple that doesn’t know where they stand financially, due to a lack of proper communication between them, will ultimately fail and this can lead to resentment and distrust. The Third is financial infidelity, this is a horrible betrayal and it’s almost as bad as physical cheating. Financial infidelity is often the result of small financial choices made without the other’s partner’s knowledge.

Addiction is often referred to as a family disease, due to the way it negatively impacts the addicted person’s loved one. This impact can be acutely felt within the landscape of a marriage. Addictions can range from alcohol to sex to work. Addictions hijack a partner's brain and can become one's top priority. And when it’s gone so far, the victimized spouse can say enough is enough and he/she gathers the courage to leave hence leading to a divorce. Alcohol and substance use are among the most common reasons that cause divorce in society. Some of the effects resulting from alcohol and drug abuse by a spouse are; destruction of trust, financial hardship, instability, disruption of intimacy, both at an emotional and physical level, increased rates of domestic violence and aggression, and increased rates of childhood abuse and neglect. When you think of addictions, you probably think of drug or alcohol abuse. But addictions come in many forms. All of them can threaten the very survival of a couple staying together. When couples grow apart, they may turn to other addictions such as gambling, pornography, uncontrollable spending, or infidelity. An addiction can take control of a spouse’s life and put them in danger of losing their jobs, friends, and marriage. When addiction is present in a marriage, it will cause a spouse to lie, cheat, steal, or otherwise betray the foundational trust that a marriage is built upon. It’s no wonder that addiction is one of the most common causes of divorce.

When couples are not aligned on the big things in life, like religion, core values, where they want to live, and how they want to live, friction is bound to happen. Incompatibility isn't easy to deal with especially if one spouse has significantly changed over the course of time. Incompatibility in marriage wrecks the mental peace of both partners. It makes day-to-day relationships boring and uninteresting, and this may often lead to divorce. When you got married, you were sure your spouse was the person you wanted to spend the rest of your life with. But truth is, people, grow up. You both take on new challenges. Habits and interests change. Your careers move forward. You become parents. Perhaps you both modify your political and religious views. Local and world events impact your way of thinking. Tragedies affect you. Your circle of friends breaks up. New people enter your life, and you like them, but your spouse may not. Change is inevitable. Change is necessary. And in many cases, change is healthy. Like it or not, if you have been married for any amount of time, the person you are now is not the person you were back then. The same goes for your spouse. In a healthy marriage, change is welcomed. It is celebrated. But in other marriages, change means growing apart. You no longer share the same vision for your day-to-day living or your future. You no longer share the same passions that you once did. Your circle of friends changes. More often than not, you do “your thing,” and your spouse will go off and do “their thing.” It’s unfortunate. But it happens more often than you might like to think. That lack of compatibility often leads to lots of arguments. Things that used to roll off your back don’t any longer. You are constantly unhappy. You go from having great expectations to just seeking a way out. And in some cases, distancing yourself from your partner may also lead to acts of infidelity as you try to replace what you’ve lost in your marriage. When people from quite dissimilar backgrounds (different religions, caste, class, culture, educational status, ethnic group, etc.) marry, the necessary adjustments in role expectations are more difficult and divorce is more likely.

Marriage done at a very young age increases the likelihood of divorce, especially in the early years of marriage. Higher divorce rates in society are mostly among those who marry in their teens. Couples who marry between the ages of 18 and 35 are most likely to divorce. Among 25- to 29-year-olds, the rate of divorce is more than twice as high as among people in older age groups. But those who delay their marriage until 20’s are probably more mature and able to make better marriage decisions and handle the challenges of married life better than those who marry in their teens. One big reason couples cite for getting a divorce is not being fully prepared for what marriage is all about. Marrying too young can cause divorce for many reasons: Couples who get married at an early age are more likely to face more money issues because their careers are not established yet. In some cases, they have not matured and do not understand how to communicate effectively. Without experience to guide them, a lack of maturity will often overtake a calmer approach to marital problems. Young marriage problems can be further aggravated when a couple decides to have children at an early age as well. The amount of energy, effort and financial resources required to engage in parenting can challenge a couple at any age. But when parents are still children themselves in some ways, the burdens of being a parent are overwhelming. Getting married later in life means you have experienced more of what life is about. You tend to draw on more experiences and have a better understanding of how to deal with hardship. You have also been living on your own for a more extended period, so you better know what is required to meet the demands of living day-to-day. If you have been financially prudent and saved for those inevitable rainy days that are sure to come, you’re in a better position to calmly react to setbacks, instead of lashing out and undermining your marriage.

Pure and simple, people don't know how to talk to each other and they know even less about listening. The most important conversations people have are with a spouse yet they put so little effort into wisely expressing their feelings and openly listening to their spouse. It is also common for spouses to want to avoid conversations they fear will cause them or their spouse pain. If you can't communicate, you can't solve marital problems. The easiest way to build trust in a marital relationship is via open and honest communication skills. If talking and listening don't become a habit there is no hope. Communication involves talking about bad things and coming together to develop a plan of action for solving marital problems. Marital problems can’t be solved without a willingness to communicate. You’ll end up with unresolved problems, an unfulfilling marriage, and questioning whether “that’s all there is” to marriage. Poor or no communication will lead to growing apart, it will also impact your children because you aren’t setting a good example for them. If you aren’t able to communicate about the good and bad in your marriage, there is no way to feel fully secure in the marriage. When you are no longer able to communicate with your spouse constructively, your marriage may be in deep trouble. Communication can be an early casualty when you get so wrapped up in all the layers of your life. Kids, your job, activities, family relations, your mental health, your standing in the community, and more can suck the time out of your day and the life out of your relationship with your spouse. Sometimes, you go on autopilot and make assumptions when it comes to communication. That’s just as dangerous. You are setting yourself for a ton of resentment, frustration, anger, and more that will spill over into all parts of your married life.

If there is a pattern of domestic abuse in a marriage, that’s certainly a valid reason to walk away from your marriage. Many people think that abuse is only physical, but emotional and financial abuse are also quite common. Yelling, neglect, constant displays of anger, withholding money, vulgar comments, and other negative displays can be just as damaging. Abuse is not just directed at a spouse, either. Children, grandparents, brothers and sisters, friends, or other people who live in the same home for any reason can be targets of abuse as well. Threats to their well-being are just as concerning as any threats to a spouse. In some cases, a marriage may just be going through a rough patch (as many marriages do), and any abuse may be out of character. In some cases, domestic violence may be coupled with external issues such as substance abuse, the loss of a job, or the death of a close friend or family member. In these cases, a person may be emotionally wounded and can be helped to heal over time. However, in cases where abuse is physical and ongoing, especially when children are involved, being together can be dangerous. Getting away should be an immediate priority.

Over time, marriages become less about physical contact and more about a transition to a deeper and more spiritual kind of love. That’s normal. Sex is still an essential part of every marriage at every step of the way, but intimacy is also much more than just sex. Newsweek magazine estimates that 15 to 20 percent of couples are in a sexless relationship. Studies show that 10% or less of the married population below 50 have not had sex in the past year. Also, less than 20% report having sex a few times per year, or even monthly, under age 40. However, it doesn’t mean that intimacy should disappear from marriage even when the physical side becomes less frequent. When these small acts of intimacy go away, each partner may feel rejected. That can lead to a downward spiral in the overall quality of a relationship. Over time, this can blossom into intense feelings of feeling unloved and unappreciated.

Growing apart in your marriage due to changes in you or your spouse’s physical appearance may sound shallow, superficial, and unfair. But it is a real reason why marriages end. Men and women want attractive spouses, and when one or the other gains a significant amount of weight, it can be a real turn-off. Conversely, when one spouse loses a lot of weight, it can also have dramatic changes in a relationship. A spouse can become more attractive to others, perhaps for the first time in their lives. These changes in physical appearance can impact your level of intimacy, self-esteem, and many other parts of your life, including your health. That can also create a separate set of challenges for marriage, as well.

Keep in mind:
This is only a sample.

Get a custom paper now from our expert writers.

In conclusion, for many centuries, marriage was regarded as virtually indissoluble in many societies, and divorces were granted only in limited cases in extraordinary circumstances. But now almost all societies have made some provisions for divorce in certain situations. Today, marriage is less often seen as a sacred spiritual union, but more as a personal and practical commitment which can be broken if it fails. The trend is towards making marriage consensual. Attitude to divorce is changing rapidly. It is no longer treated as an unpardonable sin. Even a few years ago, there was more of a stigma attached to divorce. Now, it has become a more practical option for marital discord. It is believed to relieve married partners and their children from stress.

References

1. Messripour, S., Etemadi, O., Ahmadi, S. A., & Jazayeri, R. (2016). Analysis of the reasons for infidelity in women with extra-marital relationships: A qualitative study. Modern Applied Science, 10(5), 151-162.
2. Killewald, A. (2016). Money, work, and marital stability: Assessing change in the gendered determinants of divorce. American Sociological Review, 81(4), 696-719.
3. Mohlatlole, N. E., Sithole, S., & Shirindi, M. L. (2018). Factors contributing to divorce among young couples in Lebowakgomo. Social Work, 54(2), 256-274.

The Complete Persepolis, an autobiographical novel by Marjane Satrapi, tells the tale of Marjane’s childhood in Iran. In this story, Marjane (Marji) is brought up by communistic parents. Evidence of this Marxist upbringing is displayed several times throughout the book, most especially when Marji exclaims that “it was funny to see how much Marx and God looked like each other” (Satrapi 13). The audience can analyze Persepolis through a Marxist lens to see how particular ideas, specifically the ideology of consumerism, oppress Marjane, her family, and Iranian civilians overall. The main principle behind Marxism is that the acquisition of wealth and goods is what motivates all political and social activities. The audience can see how the Iranian regime utilizes this ideology to subjugate the proletariat in Iran, and how the lower class turns to religion for reprieve. By analyzing Marjane’s family specifically, the reader can realize that the Satrapi family is driven and oppressed by this system of obtaining and maintaining economic power. This analyzation of the Satrapis also sheds light on the rest of Iran and how this consumeristic lifestyle and reliance on religion hurts the country’s citizens.

The idea behind Marxism is that consumerism makes people feel as though their self-worth corresponds with what they buy (Furnham). This philosophy has two purposes: it creates an artificial sense of empowerment for the citizens while helping to placate sentiments of rebellion. To see how Marjane and her family are affected by consumerism, it is necessary to take into account the family’s status in the social hierarchy of Iran. Though Satrapi never states her family’s economic standing outright, the audience can easily conclude that her family is financially comfortable. Even in light of a raging war and a tyrannical government, Marjane’s parents still have money to buy her expensive items from America and even send her to Austria so that she can receive the benefits of a Western education.

However, not everyone in Iran enjoys this comfortable status. The reader is frequently exposed to the struggles of the lower class, like when the destitute boys of Iran are persuaded by the regime to join the war, while the upper class children who are the same age get to attend parties and not have to worry about such matters (Satrapi 99-102). Even at a young age, Marjane realizes that she belongs to a class that is much better off than those who surround her. She even feels guilty about basic things around her, like the fact that “our maid did not eat with us” and “my father had a Cadillac” (Satrapi 6). As for these manipulated boys, the regime uses consumerism to exploit them, promising material goods in heaven in exchange for their lives sacrificed in war. Because of this consumeristic attitude, these boys are quick to give up their lives for the oppressive government, ruining their futures and tearing apart their families.

Analyzing the relationship between the different social classes in Iran and Marxism is critical to understanding how consumerism influences Marjane and her family. Her family’s status in the upper class means that Marjane and her parents are more likely to adhere to Karl Marx’s ideals because, as Marjane’s uncle solemnly acknowledges, “In a country where half the population is illiterate you cannot unite the people around Marx. The only thing that can really unite them is…a religious ethic” (Satrapi 62). That is, the citizens who are most affected by oppression (the lower class) do not have the necessary education and skills to fully appreciate and understand Marxist theory, which focuses on the problems of oppressive ideologies and class struggles. Instead, as Anoosh notes, they often turn to religion for comfort, with thoughts of a pleasant afterlife offering relief from present-day issues.

This theme of a reliance on religion can be traced back thousands of years to ancient Athens. Socrates faced much criticism for his belief that people should question everything and shouldn’t rely on religion to explain everything. He believed that people should be inquisitive about the natural world around them and use this curiosity to further advancements in science, philosophy, and more, instead of attributing everything to the will of the gods. In the same way, Uncle Anoosh serves a similar role as Socrates, lamenting the Iranian lower class’ inability to fully understand the issues causing their oppression and the way to relieve it. Instead, people tend to turn to religion for guidance and support through periods of hardship, which isn’t inherently bad, but does little to fix the systematic oppression they face.

Naomi Mandel, a professor of marketing at ASU, furthers this discussion about the relationship between consumerism, religion, and class. In studying religion’s effect on consumerism, Mandel discovered that “religion helps people to cope with fears such as death, or other life challenges — instead of turning to compensatory consumption or spending to deal with” (Worshipping at the Altar of Consumerism). In other words, the upper class liberals of Iran, such as the Satrapis, who adhere to the Marxist ideology may be less oppressed by the doctrine of religion, but the family is more susceptible to suffer from oppression by the principles of consumerism. Naturally, this ironic relationship leads to the hypocrisy that Marjane begins to recognize within her own family.

The best example of this occurs when Marjane recalls the time when their maid fell in love with the neighbor’s son. The pair sent each other love-letters until Marjane’s father ruined the relationship by informing the boy of her social status. Marjane’s father explains to her that “in this country you must stay within your own social class” (Satrapi 37). Although Marjane’s father believes in Marxism, he apparently does not adhere to the ideals strictly enough to attempt to change the oppressed status of the lower classes surrounding him. Even though her parents champion liberal values, they still fall victim to discriminating people by their social status and living extravagant lives while the proletariat suffers. Here, the graphic nature of the book is particularly useful in conveying this message by accentuating the emotional pain endured by the maid and the evident indifference of the father and neighbor (once he found out his lover was from a lower class).

This consumeristic attitude also harms upper class families like the Satrapis in the sense that their desire for and acquisition of goods helps placate their need for a rebellion. By purchasing Western goods like t-shirts, posters, music, and more, many Iranians could fall prey to complacency, as they use these objects as a way to escape their current condition. Similar to how the citizens in the lower class use religion as a means of freedom from their oppression, the upper class can begin to satiate their need for rebellion and liberation through small, rebellious acts like throwing a party, that do nothing to improve the current political climate and risk their own lives.

Persepolis craftily highlights some of the issues with Marxist ideology and religion that pervaded late 20th century Iran. Marjane Satrapi artfully portrays how the prevalent consumeristic attitude of the time led to a preservation of economic inequality, and the detrimental effects consumerism and religion had.

Works Cited

1. Furnham, Adrian. “Affluenza: The Psychology of Wealth.” Psychology Today, Sussex Publishers, 28 Aug. 2014, www.psychologytoday.com/blog/sideways-view/201408/affluenza-the-psychology-wealth.
2. Maloney, Suzanne. “Iran Primer: The Revolutionary Economy.” PBS, Public Broadcasting Service, 26 Oct. 2010, www.pbs.org/wgbh/pages/frontline/tehranbureau/2010/10/iran-primer-the-revolutionary-economy.html.
3. Satrapi, Marjane. The Complete Persepolis. New York: Pantheon, 2007. Print.
4. “Worshipping at the Altar of Consumerism.” Research and Ideas, 23 May 2017, research.wpcarey.asu.edu/worshipping-at-the-altar-of-consumerism/.

The process begins with a market analyses that lays the foundation for a valid and viable medico-technical and commercial plan. A qualitative primary and secondary market assessment will be done to comprehend the healthcare demand and supply situation in the primary and secondary drainage areas of a project.

At this stage, hospital consultants travel to the location of the project and other areas, which may be in the interest of the project, where they will interact with internal stakeholders, medical professionals, and patients among others, to assess healthcare seeking habits, prevalent ailments, available healthcare facilities in the region, and demand and supply economics in general.

They will also research and utilize their database for secondary data applicable to each project. This data pertains to healthcare demographics, disease profiles, the availability of healthcare facilities (competition), potential gaps and pitfalls etc.

The market analysis is complemented by a financial feasibility study, which encompass various aspects of the project components that contribute to its capital cost; operating revenues and operating costs. As hospital consultants, we perform a detailed study that encompasses the following components.

Includes both moveable and non-moveable assets

Comprises hospital, and allied buildings on the campus that could be envisaged Medical Devices, Medical Gas System & Patient Related Furniture Plan, Teaching aids Based on the clinical and support services intended to be included in the new hospital a service/department-wise generic list of medical devices and patient related furniture would be prepared with indicative, estimated market rates based on appropriate technology. This will contribute to the moveable and immoveable assets components in the hospital project.

• Non- Medical Devices (electrical, communication, and IT related hardware and software) & Vehicles
• This would include back up energy requirements (DG, UPS), IT services, communication equipment, ambulances, other vehicles, etc.
• Operating Revenue
• This section will provide estimated revenue streams of the proposed hospital arising out of patient services at the OPD and IPD levels, consultations, diagnostics, procedures, surgeries, room charges, other commercial services for the hospital and fees and other forms of revenue.
• Operating Costs
• This section will estimate all recurring expenditure on account of HR services; rendering clinical services; utilities such as power and water; medical gas expenses, fuel costs, laundry and linen, etc.
• Financial Statements

Inputs from the above stated statements will provide inputs for the following:

• Depreciation, itemized for all asset classes
• Loan repayment statements (only if there is a debt component)
• Profitability statement
• Balance Sheet
• Cash Flow statement
• Break Even statement
• Essential Financial Ratios

What are the merits of such a study?

• These reports serve as your basic guideline or business plan and tell you upfront whether you should proceed or not. A small investment upfront can save you from a massive hole in your pocket. · This study is supported with both qualitative and quantitative data
• We ensure that it is conservative and covers the worst case scenarios and pitfalls
• They are bankable and can be used to obtain loans/financing for your project
• They serve as a simulator, which allows you to look at different scenarios

As indicated by the International Hospital Groups "Possibility Studies are fundamental when arranging any new undertaking and shape the premise and establishment for effective task usage. The Study records the essential, optional for the two Governments and private tasks. Changing over the framework extent of administrations to be given, as characterized in a practicality contemplate, into an utilitarian, protected, high caliber and financially savvy building configuration proper to neighborhood needs is a basic component of any undertaking. For Hospitals not just requires a top to bottom information of restorative and other medicinal services administrations, building outline, engineering, mechanical and electrical and IT benefit arrangement yet additionally an exhaustive comprehension of how a doctor's facility takes a shot at an everyday premise. These capacities must be united to consolidate them with particular neighborhood necessities to guarantee the clinic is suited to nature in which it is built and conveys top notch social insurance conveyance through savvy low support building arrangements.

The development period of the venture requires skilful and experienced undertaking administration to guarantee it is finished to the required standard on time and inside spending plan. The National and International Standards identified with the development part of the healing center undertaking, must be mulled over by giving information and ability concerning nearby building methods and an affectability to neighborhood culture that empowers effective administration of nearby sub contractual workers.

The planning, specificying, supply and establishment of fitting therapeutic hardware is a mind boggling operation including coordination with producers, designers, auxiliary specialists, M and E experts, clinical staff and the undertaking administration group. Experience of undertaking this procedure and can convey money related advantage to the task through its significant acquiring influence and information of the gear commercial center. Profoundly qualified experience guarantees that the most suitable, financially beneficial and most astounding quality gear is chosen.

Therapeutic hardware input is fundamental from the soonest phases of any human services venture configuration to guarantee that the office gives the right envelope and scope of building administrations to oblige every one of the necessities of the arranged gear. The authorizing of new human services offices requires a perplexing scope of abilities and the utilization of point by point operational experience to guarantee that the arranged advantages of any new office are accomplished rapidly and that the offices are conveyed to an operational state at the soonest time and in the most productive way.

The procedure requires the cautious co-appointment of hardware establishment, staff enlistment, preparing and the advancement and execution of workable operational approaches, methods and frameworks in a totally new condition. It requires point by point arranging and undertaking administration of the most noteworthy quality. Hofstrand D, Holz-Clause Study Outline that. “The following outline helps one understanding the feasibility study process. However, all feasibility studies are not same. The elements consider in a feasibility study varies with respect to the type of business venture analyzed and the kind of market options identified. Following typical factors are listed below. However, it may not be a full accurate list of the factors that should be considered in specific situation. The success of a feasibility study is based on the careful identification and analysis of all of the important factors for success of the business. Depending on the project, few other items may be important. The basic premise of a feasibility study is to determine the prospective for success of a proposed business venture.

Description of the Project Identifying and exploring business scenarios. Identifying business models or exploring opportunities project will need in future and how it can be organized, and help in generating revenue. These may come from the market assessment that you need to complete prior.

• Eliminate business paragon that is non realistic.
• Identify the model that appear to have potential for further expansion.
• Project should be define properly and alternative plan.
• Defining type and quality of product(s) or service(s) to be marketed.
• The framework of business model.
• Technical parameters like size, location, kind of inputs, etc must be included.
• Specify the period from the time the project is initiated until it is up and running at capacity.
• Relationship to the surrounding geographical area.

Women were greatly involved in the American anti-slavery movement which evolved ideas about the activities carried out by both men and women in the antebellum American life. The laws were enforced stating the rights of men and women based on the behavior, religion and the moral and social change. The rules determined how women viewed themselves and their actions in the abolished laws. Dwyer (393) argues that the roles of gender were determined by the feminine and masculine traits mostly in the northern part of America which was more commercialized. The views held, women were meant to be morally pure, highly emotional and intuitive and submissive to their husbands and performed the housekeeping duties and took care of the children. On the other hand, men played their roles in being intellectual and strong, hardworking and highly skilled and make living for his family in the arising ways of trade.

The roles of women took place at home while those of men took place in the public. Men adapted to public spheres which they fulfilled to prove their masculinity while women served in private spheres. The Americans believed that so long as men hold their position in public spheres and ladies in private spheres, the social, political and economic state would be stable. Women were mistreated as they could not make any contract, buy or sell any property as the property rights were attached to their husbands, they could not sue men for any action not even rape case but only men could sue him for injuries. Women were denied rights to exercise their democratic rights through voting since their rights were legally covered to their husbands who participated in political view hence improving his capacity to the political sphere. Ladies never had enough time for their education due to commitments of child-rearing responsibilities.

The northern part of the United States underwent revolution which enforced development, urban areas growing and the introduction of the marketplace economy, which facilitated changes for antebellum. The economic, social and political changes promoted a rise in social evils like prostitution and alcohol drinking, this was criticized by the large rise in religious beliefs which provoked evils ending prostitution in the region, therefore, purifying the nation. Women participated mostly in the Christian revivalism, the second great awakening than men who were highly concerned with religious issues and moral concerns and assumed leading roles in the effort of social transformations (Dwyer 399). Women used this chance to gain their public voice, as they were able to evade themselves from some charges thereby gained popularity in public concerns.

In about 1800s, some marginal religions commenced an institution of slavery and slavery now became a challenge to the economy in the lower region where they enslaved African American tortured in contrast to their need to provide farms of rice and cotton as well as small farmsteads and urban trades. Southern captivity made it easy for the Arctic region economy on trade and mechanization as they also benefited from dealers and manufacturers. The white reformers criticized the issue of slavery which later became the greatest sin as the act was so cruel. Cristian reformers gained powers and could save the soul of a sinner. According to Hollister (308), the new Anti-slavery society was formed in England and in America, which both were abolished in the 1830s reflecting their religious roots, campaigns of moral suasion, arose with the primary objective being to arouse public sympathy for the slaves.

The other reform movement of the antebellum era was the abolition of female participation and support as women entered the movement committed to challenging the institution of slavery as the male could not understand what the full repercussions of their actions. It has become stylish to shower upon the sex a plentiful of salutations to the women with good sense and ambition as they are the ones who influence good manners to the society. Through the reforms, the Christianity has given the woman her true space in the society as peace on earth and good will to men. This is the character of all rights and influence of the power of woman hence enabling equality in participation. The reforms give the woman duty as everything she does by peace and love by making herself so much respects, esteem and love that they gain opinions to gratify her wishes is free will offering of the heart. This is accomplished in the in the home and social circle of life. Women are let to be intellectual and cultivate to gain respect as the collision and competition is banished the action of ladies will actually motivate their husbands and their sons hence they will, therefore, find an influence to the leadership around them.

Females gain intellectual and as they approach the other sex, education will improve and prove doubtful approvals. But this is rarely the case as the intelligent women become more appreciate the wisdom which will be of great help and submissively involved in duties. The field for the practice of political arena, arts and sciences as well as the liberal professions in agriculture, commerce trade and manufactures needs both educated men and women and therefore better education to all parties ultimately increases production enhancing better standards of living of people (Hollister 317). The reforms of the antebellum era have led to the aspect of affairs as when things seem to be going wrong, women are seen as the advocators of peace and therefore acts as the mediators to promote peace, love, and unity. Through the reforms, a woman has freedom of expression and therefore may seek the aid of cooperation among her own sex, to assist in offices, carry out charitable duties, maternal roles and home chores hence general principles are correct in the abolishment of the movement.

In conclusion, in order to abolish good technology in all aspects, the reforms on the lifestyles of both men and women need to be put into consideration. This should entail reforming the education sector, leadership programs as well as duties and responsibilities of each to improve gender equality in action and enable ladies participation in the matters to promote good unity and change in the society.

Table of contents

1. Introduction
2. Market Segmentation
3. Market Target
4. Market Positioning
5. Conclusion

Introduction

The company Nike was founded in 1964 by Bill Bowerman and Phil Knight who had located their headquarters near Beaverton, Oregon. This company is one of the major suppliers of the world’s sports shoes and one of the major manufacturers of sports equipment. For Nike, their target market includes athletes and mostly young adults. Nike improved their products over the years by making their products more comfortable and lighter which enables consumers to wear their products for a longer period without having to feel soreness on their feet. Nike offers their customers a huge variety of shoes type and colors, and they mainly focus on a lifestyle, running or training shoes. Besides shoes, they also sell different kinds of sports equipment, clothing, backpacks, guards, and soccer balls. Nike’s mission is to do their best to expand human potential, and they are trying to achieve a positive impact on their customers in the various communities. Nike also has its stores opened all around the world to serve a wider range of people.

Market Segmentation

Nike customer segments comprise four categories which are demographic, geographic, psychographic, and behavioral market segmentation. For demography segmentation, Nike has included different age groups, gender and based on their targeted customer’s financial status. Nike has separated their products by different age group which is mainly between 15-55 years old and by gender. There are three types categories, men products, women products, and lastly the kid’s product, this allows the customers to be served better and have a better shopping experience. To fulfill the needs of everyone, Nike also promotes sales, cuts the prices change to reduce the cost, or gives a discount to the product. For example, Nike would have sales during the Great Singapore Sales to attract more people to buy as some customers may not be able to afford the price before discount.

For geographic segmentation, Nike has their stores worldwide, and they do understand that different country has different culture and lifestyle habits. Nike has launched different products in different countries to suit the regional customer’s needs. For example, during winter Nike produce sneakers and clothing that can keep out the cold unlike in Singapore which only has one season, summer.

Psychographic segmentation for Nike is that they provide their customers variety of products that suits their interest and meets their standards. Nike has their mission statement “To bring inspiration and innovation to every athlete in the world” and based on their mission statement they are trying their best to meet the needs of their customers. This allows Nike to find out what their individual customer preferred, as not all the customers that buy Nike loves to do sports therefore psychographic segmentation gives Nike ideas, to produce different types of products for buyers based on their own preference. For example, young adults prefer Nike shoes is mainly because it’s a fashion lifestyle with high quality, and they would want to follow the trend.

Lastly behavioral segmentation, Nike provides benefits to the customers as they provide an active lifestyle with comfortable footwear, clothing, and useful sports equipment. Nike also does notice that to satisfy the majority of people they need to improve on their products. For example, Nike has come up with similar pairs of shoes which are Nike Air Force 1 High iD and Nike Air Force 1 Med iD to suit different types of customers as their own preferences are different from one another.

Market Target

Nike’s target audience is for people who regularly exercise and for those who will wear for fashion trend as it goes well with modern-day clothing. Nike has classified their target customers mainly into three product groups, men's products, women's products and kid’s products. For men's products, they have twelve different categories for shoes that consist of lifestyle, running, gym & training, football, American football, basketball, tennis, golf, crickets, baseball & softball, skateboarding, and athletics. For women products, unlike men’s products, Nike provide different options for women as Nike understands that women don’t really play American football therefore they replace it with yoga. For kids’ product, Nike mainly target on young athlete like how their mission statements states bring inspirations to every athlete. Besides these, Nike provides their customers with variety of colors for the shoes so that their targeted customers can find the pair of shoes that suits them the best. Moreover, people in the society are achieving healthy lifestyle, they start to exercise more and eat healthy, people tend to jog or do sports nowadays. Nike notices the change and produce items that satisfied the needs of their customer, for example, they produce more comfortable clothing and footwear that able to give customers an enjoyable exercise experience so that their customers would prefer the items sold in Nike.

Market Positioning

Market positioning is how Nike position themselves in the market with other competitors like Adidas or Puma and ensures customers would buy from Nike instead of other brands. Nike have their positioning statement which is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”, the customers who wanted to achieve the best for their exercise experience or wanted to be success in their sports career will be influenced to buy products from Nike. The reason behind is because Nike’s produce their products based on the needs of their targeted customers as they research and improve their products not only for the majority but also for those customers with other special needs. In the society nowadays, there’s strong positioning in quality sports achievement and Nike being the Number one sports manufacturer in the world they have been leading more than hundred countries. Nike stands a strong belief in customer’s mind that it’s the best option for them when they need sports products. Due to the impression and high quality products, Nike had also position themselves to be high-class brand and the price of their products is more expensive than the other brand in the sports market.

Conclusion

Nike has built emotional connection with its customers by always inspiring people to be more awareness towards active lifestyle. As the modern technology has become more and more advanced, people tend to live in a sedentary lifestyle. Their leisure seems to be overly occupied by their busy worktime and have even less time to do exercise. Nike is inspiring those whom having a busy work life to become more active in their lifestyle which selling the heroism. Nike reminds those people nowadays to be cared on their health and fitness. As doing exercise can bring multiple benefits to our body host physically and helps to calm our mind mentally. Nike recommends its consumers to share their track history on social media or mobile app. As those existing customers are sharing their proudness and happiness to others while inspiring people around them to start doing exercise and to be aware on health.

Table of contents

1. The Parent Company
2. The Target Market
3. Marketing Mix of Sprite
ProductPricePlacePromotion

The brand we have been assigned as part of this Marketing project is “Sprite”. “Sprite” is a colourless, caffeine free, lemon and lime flavoured soft drink made by The Coca-Cola Company. It was first developed in Germany in 1959 and was then released in United States in 1961 and was the main competitor to 7UP. It was first introduced in 1961 and has since become a world leading brand being sold in over 190 countries with over 25 different types of “Sprite” being sold worldwide. Flavours and products that include some of the following: “Sprite” Zero, “Sprite” Dry Lemon, “Sprite” on Fire, “Sprite” Cherry, “Sprite” Tropical, “Sprite” Fibre+. Some of the above flavours are only sold in certain countries. In Ireland “Sprite” was launched in Northern Ireland in 1994and reached the republic of Ireland in 2001.

Due to the increase of the health-conscious consumer, the drink was reformulated removing 30% of the sugar and replacing it with Stevia (the sweetener) in France in 2012. This led to the drink containing fewer calories. A further formula change happened in the UK in 2018. This formula replaces Stevia with Aspartame and Acesulfame K and has less sugar than before.

The Parent Company

The Coca-Cola company has been in business for 128 years and are growing and adapting every year. With innovative additions to their product range, more environmentally friendly packaging and beverages that will suit the more health conscious consumers. Coca-Cola is the world’s most omnipresent brand with over 1.9 billion servings being consumed per day. The Coca-Cola Company is one of the most recognisable brands the world over, with its signature red and white logo, intangible assets and strong brand name. It’s the front runner in the world of beverage companies running head and shoulders above their rivals. The parent company of our brand “Sprite” is The Coca-Cola Company. The Coca-Cola Company also have over 2,800 products available in over 200 countries. The original inventor and owner who created the Coca-Cola soda fountain was a Pharmacist named John S. Pemberton. The Company has changed hands many times with the selling price of the company increasing dramatically each time. For Example, in 1891 Asa Griggs Candler bought the company for the equivalent of $2,300 but in contrast to this in 1919 the company was sold for 25 million to a group of business men from Atlanta. Over the Years Coca-Cola have acquired many company’s and have expanded upon their product portfolio greatly. After 70 years of success with one brand (Coca-Cola), The Coca-Cola Company decided to expand and introduce some new products and flavours to their range. Fanta was introduced in the 1950s, before “Sprite” followed in 1961.

The Coca-Cola Company has spent years expanding not only your range but the countries they sell to. In 1993, they opened up new markets in India and the former East Germany. Coca-Cola’s expanded upon their growing list of brands through acquisitions. The Coca-Cola company has been in business for 128 years and are growing and adapting every year. With innovative additions to their product range, more environmentally friendly packaging and beverages that will suit the more health conscious consumers.

The Target Market

One of the major things to consider in marketing is to design the marketing strategies to recognise consumer’s attitudes, perceptions, requirements, preferences, decision making and price range. In the 1980s, Sprite’s original target market was teenagers as they launched several advertising campaigns targeted at teenagers. In 1987, marketing ads for the product were changed to cater to that demographic. "I Like the Sprite in You" was their first long running slogan. Many versions of the ad were made during that time. The slogan was used until the mid-90s. Although all of this has since changed it is important to not change the product too much as a lot of consumers have brand loyalty and are habitual consumers and have affiliations with the product and prefer to have a Sprite with their meals, at parties, etc. Sprite is now positioned as a product for people of all ages because in more recent years, Sprite added vitamins and minerals to their product making it not only a carbonated drink, but it is now also a nutritious drink for children, teenagers, young adults, aged people, etc. Although Sprite does mainly focus on people with age range of 12 to 35 because market research revealed this range of people are the major consumer groups but they also focus on people above this age range to make Sprite a product for all, as I mentioned above.

Recently, market research has shown that mostly young males drink the most soft drinks, therefore young males are apart of the main target market. Sprite can also help people who have stomach pain such as those caused by gassy build up. These types of people would also be apart of Sprite’s target market. Sprite is also inexpensive, so a large part of their target market would be students and people or families on a budget.

Marketing Mix of Sprite

Product

“Sprite” is differentiated immediately due to the fact that unlike most other soft drinks it is clear in colour. The packaging is mainly green yellow and blue. “Sprite” uses the green bottle, it is classic, modern and refreshing. The bottles defining shape makes it one of the most eye-catching packages on the market. “Sprite” is a common ingredient in mocktails due to its clear colour.

Price

Due to the overly saturated soft drink market, it doesn’t allow “Sprite” to use any other pricing strategies other than competitive pricing. Their pricing is that of which will sustain them in this crowded market. To stay in direct competition with its main competitor 7Up they price their products at a rate which beats them. They price their products which vary in size and flavour accordingly.

Place

“Sprite” was only available in 39 countries in 1967 with the aim of communicating Sprite’s unique freshness and taste. The distribution is “Sprite” is varied due to its mass production and wide availability. It’s now available through many channels so of which are, convenience stores, supermarkets and online.

Promotion

“Sprite” is mainly advertised through all forms of mainstream media and is generally targeted at the Youth. To try to grab the attention of all types of young people they’ve used brand ambassadors like NBA player Lebron James and Hip-Hop Star Missy Elliot in their Advertising campaigns. “Sprite” wishes to sustain their brand worldwide so they use Newspapers, Social Media and Television to promote their products.

Table of contents

1. Weaknesses:
2. Opportunities:
3. Threats:

In Recent ages cupcakes became famous. Which is easy to make really tasty cupcakes, which are simple products and made up of primitive ingredients. Baking cupcake won’t require a high amount of capital investment and it is relatively effortless to sky high without hiring more workers.

Today’s retail business will be a kaleidoscope from collecting wellbeing trends, mark claims, showcasing methodologies Also more, at meant to associate items of the right customers. Bakers would find victory Eventually Tom's perusing advertising an assortment of items that pull in not best health-minded customers as well as the individuals longing for excellent indulgences.

Baking instruments are very sharply in size. Upgrades clinched alongside heating supplies represent exactly of the majority unmistakable innovative unrest progressions on a pastry shop. Spiral-style mixers empower bakers with settle on bigger batches of bread, with Lesquerella oxidation of the batter starting with over-mixing were as for programmed timers gives bakers "dump and forget," for mixers that Might provide a timed rest period to the batter without supervision. Cutting edge ovens utilization pivoting racks, probes and chip controls with giving Indeed heating and exact control of both temperature and stickiness levels same time results are heating. This provides for bakers phenomenal control in crust, browning, Furthermore composition.

Cupcakes might not energize pattern spectators Also foodies to the extent that they utilized to, in any case, similar to different straightforward pleasures, they will dependably make and only our cognizance. There’s constant space in the grocery truck for A simple, modest extravagance in the cupcake. Although it’s likely insightful for cupcake-focused organizations on diversity, there’s no have to not kidding alert. Trendiness camwood make alternately break A business, however it’s urgent with keep in mind that every last bit patterns carry on with Also die, also organizations try once in any case. Purchasers purchase parts from claiming superbly untrendy food, all things considered.

All the bakers and cafes in the market are very competitive in preparing a different type of cupcakes and attracting the customers.

The Major companies in the Canadian bakery bazaar accept abiding and accustomed sub-categories that abutment their sales and growth. Canada's bakery bazaar is acceptable added burst as artisanal bakery manufacturers aggrandize their activities. This trend was abnormally ascendant aural the bread, cakes and pastry sub-categories, of which artisanal bakery accounted for a 42% share.

• The talented bakers.
• Aggressive cost Furthermore new promoting methodologies

Weaknesses:

• New in the market.
• New setup.

Opportunities:

• New bakery products.
• High-quality products with reasonable prices.
• Non-Educated/degree holder bakers.

Threats:

• Low price for the competitors.
• Experience of competitors in the market and best advertisement strategies.