SWOT Analysis   Strengths  Weaknesses  Expertise in their service offerings  Main mid-level businesses and a limited marketing budget  Passion and commitment to their business  Low brand a ...

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SWOT Analysis  
Strengths  Weaknesses 
Expertise in their service offerings  Main mid-level businesses and a limited marketing budget 
Passion and commitment to their business  Low brand awareness (as a small company) 
Agility and flexibility  Limited resources (staff, technology) 
  
Opportunities  Threats 
Untapped market segment  Established competitors 
Leveraging digital marketing channels  Rapidly changing consumer preferences 
Strategic partnerships or collaborations  Economic uncertainties 
I nonnative marketing approaches  regulatory changes affecting the industry 
Trends 
Emerging Technologies  Omnichannel Marketing 
Personalization  Remote Work & Collaboration Tools 
Sustainability and Corporate Social Responsibility (CSR) 
 
 
Strengths: 
Expert team with global insights, commitment to integrity and quality, strong existing client relationships, and a unique perspective as a minority and woman-owned business with a unique advantage in attracting clients whose core values include diversity and inclusivity.  
With a global talent pool, Dotted8 benefits from a wide diversity of ideas, skills, and professional working experiences, enhancing creative solutions and cultured insights in project management.  
The agency prioritizes a client-centric approach, personalized service, and open communication, which are vital for successful project management and client satisfaction. It also has a high renewal percentage with existing clients.  
Dotted8 has a structured approach in every project, from the flexible, creative process to discovery and execution, ensuring that projects are supported with technological advancements aligned with clients' goals.  
Weaknesses: 
There is a limited budget to have physical offices in cities with high population growth and key cities in the USA. Making the business accessible to clients plays a vital role in growing a business.  
There is less brand recognition compared to l